An industry thought leader, Jeff Senior’s primary responsibilities are brand building, demand creation and optimization. “What gets measured gets done” is the axiom that guides this insight-led marketer. He is able to customize the best approach by researching and understanding opportunities specific to each asset. And he regularly calls upon his experience as a global CMO, and leadership at some of the world’s most respected brands, to inform his decision making.
A lifelong learner, he attended Stanford, the Kellogg School at Northwestern, has a Pepperdine M.B.A and was a Division I water polo goalie at U.C. Santa Barbara.
Outside the office, he’s fueled in part by his passion for travel — both near and far. He’s visited more than 50 countries around the globe and tours his Harley Davidson Road Glide Special and Airstream Flying Cloud (nicknamed “Parker”) across the country. He and his wife, Donna, even blog about their experiences.
QUOTE: “The world is a novel and people who do not travel read only one page.”